For the reason that breakthrough doesn’t originate from looking ahead to issues to settle. It comes from picking out to guide when matters are still unsure. And that preference—to help keep likely, to keep clarifying, to help keep aligning—will be the distinction between transformation that fades and transformation that finishes. https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/