Google Lookup Console (formerly generally known as Webmaster tool) would be the mom of all Search engine marketing tools. The reason I say It's because GSC tracks almost everything that the website is experiencing during the background. From harmful backlinks to key word ranking, GSC tracks everything. If you’re interested https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885